How to Start an E-Commerce Business Course

Improve your work skills by learning how to start and run a successful e-commerce business with our comprehensive online class from Sydney.

Thinking about starting an online business but not sure where to start?

Join this short course where we help you to start your e-commerce business step-by-step with the guidance of our professional tutor. Starting an e-commerce business is a great way to become an entrepreneur as well as add some passive income. 

Find out how to research and evaluate the market, and understand the competition and the need of your potential buyers. Then we will teach you how to use your research and build an online shop that speaks to your audience by using the right keywords and marketing strategy. This class will also cover business fulfilment and logistics as well as how to optimise your conversion rate so that you can set yourself up for long-lasting success.

By the end of this course, you will have learnt how to start your e-commerce business, and have the tools to bring your idea to life!

Learning outcomes

By the end of this E-Commerce Business Starter course, you will have enhanced your career prospects by:

• Research the market effectively
• Register your business & domain
• Build a brand
• Build your Shopify website
• Implement best practice SEO
• Launch and manage an e-commerce business successfully
• Advertise across Google, Facebook and Instagram

Course content

What will be covered in this E-Commerce Business Starter course?

In only 12 hours you will learn:

Branding & business basics

This covers some important first steps you’ll need such as your business structure, registering for an ABN & GST, trademarks and IP. We’ll also run through some important branding components you might consider, such as a logo and brand name.

Building a Shopify website & securing your domain

Shopify is an ‘off-the-shelf’ website builder specialising in e-commerce (i.e. selling online). Importantly, it requires zero coding and is therefore fantastic for all skill levels. Rest assured, you will still come out with a fantastic website that will help you sell online, regardless of your previous web experience. Brands such as Kookai, Koala Mattresses and JB Hi-Fi are all built on the Shopify platform. We will spend a significant portion of the course teaching you how to use the platform.

SEO basics

We’ll implement all best-practice SEO tools and techniques to help you maximise your new Shopify website. We’ll run keyword research for your product or industry, implement on-page SEO basics and address key considerations for any e-commerce store (e.g. backlinks, page speed and image compression).

Digital advertising (Google Ads, Facebook & Instagram)

You can have the best website in the world but it’s pointless unless you have visitors on there! This topic provides step-by-step instructions on how to run profitable ad campaigns across paid search and social media. This includes Facebook and Instagram ads, Google Shopping and search ads, automated product feeds, Facebook pixel and google ads conversion tracking installation. If that sounds super complicated – don’t worry, we’ll run through it and it’s actually much easier than people think.

Fulfilment + logistics

We’ll show you how to set up automated fulfilment systems so you can pick and pack orders and get them into the hands of your customers, both here in Australia and around the globe.

Conversion rate optimisation & Analytics

Step 1 is getting people to your website. Step 2 is getting them to buy! Conversion Rate Optimisation comprises a myriad of techniques designed to grow the percentage of web visitors that buy as well as grow the average order value (AOV). We’ll also help you to understand key web metrics to understand and improve your store.

Intended audience

Who is this E-Commerce Business Starter course for?

This course is for students looking to upskill and for anyone who wants to know what is involved in starting and running a successful e-commerce business.

Additional information

Please note the following:

For this online class, you will need to have a device and a stable internet connection.