Digital Marketing Essentials with AI Course

Learn practical digital marketing skills and discover how AI can support your marketing with our AI & marketing short courses in Sydney!

Want to promote a business, side hustle or creative project online but not sure where to begin? This practical, beginner-friendly course will introduce you to the essentials of digital marketing, from understanding your audience and creating content to building an online presence, improving visibility and planning a simple customer journey.

Across 6 sessions, you'll explore how AI tools can support different stages of the marketing process. You'll learn how to develop customer personas, create marketing emails and social media content, build a simple one-page website, understand SEO fundamentals, plan sales funnels and calls to action, and use automation and scheduling tools to work more efficiently.

By bringing these elements together into your own digital marketing strategy, you'll leave with practical skills, useful resources and a clearer plan for putting your marketing into action. No previous digital marketing or technical experience is required.

Learning outcomes

By the end of this Digital Marketing Essentials with AI course, participants will have developed practical skills and knowledge in areas such as:

• Identifying a target niche and developing a customer persona with the support of AI
• Using AI tools to create marketing emails and social media content
• Building a simple one-page website and applying basic SEO principles
• Mapping a customer journey and developing a simple sales funnel
• Creating effective calls to action
• Repurposing content across different digital platforms
• Using automation and scheduling tools to support marketing activities
• Developing a digital marketing plan tailored to a business, project or idea

Course content

What will be covered in this Digital Marketing Essentials with AI course?

During the course, participants will be guided through key concepts, techniques and approaches that typically include:

Finding your niche

• Using AI to explore your niche and understand your audience
• Building a basic customer persona
• Defining the value you offer

Creating content with AI

• Creating marketing emails and social media posts using ChatGPT and Canva
• Planning content themes and formats
• Using templates to support consistent branding

Website basics and SEO

• Building a one-page website using beginner-friendly tools
• Understanding search engine optimisation (SEO) fundamentals
• Improving website visibility and usability

Customer journeys and sales funnels

• Mapping the customer journey
• Designing a simple sales funnel
• Developing calls to action with the support of AI

Automation and scheduling

• Repurposing content across platforms
• Exploring tools such as Mailchimp and Meta Planner for marketing and content scheduling
• Using scheduling systems to manage marketing activity more efficiently

Bringing it all together

• Developing your own digital marketing strategy
• Presenting your plan and receiving feedback
• Bringing together templates, tools and resources that can support your ongoing marketing

Content may vary slightly depending on class pace, participant interests, and instructor approach.

Intended audience

Who is this Digital Marketing Essentials with AI course for?

This course is designed for beginners who want to develop practical digital marketing skills while learning how AI tools can support their work.

It is particularly suitable for:

• Aspiring entrepreneurs developing a business idea
• Small business owners looking to strengthen their online marketing
• Freelancers, creatives and people developing a side hustle
• Anyone interested in learning practical applications of AI within digital marketing

No previous digital marketing, AI or technical experience is required.

Course venue

Online via Zoom

Zoom details will be emailed to you with your enrolment confirmation.

You will need a computer or laptop with a stable internet connection to participate.

Course materials

Learning resources

Templates, checklists and examples will be provided throughout the course.

Additional information

Please note the following:

• The course introduces a range of digital marketing and AI tools. Some platforms may require participants to create a free account or trial account to explore particular features.
• If you wish to trial software during the course, please ensure you have administrator access to your computer and access to an email address that can be used to create accounts or trial subscriptions.
• Features, pricing and availability of third-party digital platforms and AI tools may change over time.