Paul is a seasoned advertising creative whose experience spans 30 years as a Copywriter, Creative Director and Branding Consultant. He's written for brands large and small and solo, across brand strategy, direct, digital, retail, App, TV, video, radio, B2C, B2B, start ups and SMEs. Specialities include Verbal Identity, Brand Positioning, Launching Products & Services and Creative Strategy. You will be able to pick his advertising brain about your current communication or brand disconnect — and find out how you might solve it, just as you might use an advertising agency. Paul is an 'ideas-first' creative who believes that many businesses today are missing out on selling opportunities because they lack salience, or sales relevance, either saying the wrong thing to their audience and not engaging, or simply not using the right words in the right way to cut-through and convert. He’s a Dad, fisho, AFL-follower, has presented a podcast called Leading The Leader, and is writing a book on the lost art of persuading people to buy.
