Social Media Manager Course

Improve your work skills by learning how to become a Social Media Manager through our comprehensive marketing short courses in Sydney!

Do you want to learn to be a social media manager? This course covers everything you need to manage social media accounts on behalf of a business, whether it’s a company you’re working for, if you’re a freelancer or if you’re the business owner.

Learn how to manage social media on behalf of a business, including the techniques for planning content for social media channels like Facebook or Instagram that can be applied to all social channels such as Twitter, LinkedIn or TikTok. 

This is a beginners course designed to teach best practice, tricks of the trade and how to approach social media marketing to take the stress out of the process. It is a hands-on, technical course, so it is recommended that attendees have a real business or social media channel they can refer to when thinking about this course. 

Learning outcomes

By the end of this social media manager course, you will have enhanced your career prospects by:

• Create social media content based on best practise
• Design content to look professional
• Build a content plan
• Work with content approvals (internal or external)
• Manage an online community and customer service queries
• Prepare for and prevent and social media crisis
• Design social media reporting that reflects your business goals
• Plan social media campaigns
• Set up sustainable work/life balance systems in a 24/7 world
• Do all the key elements a social media manager needs to do in the real world

Course content

What will be covered in this social media manager course?

• How to plan content for your social media marketing
• Connecting your social media content to your marketing goals
• Writing social media post copy
• Use of hashtags and tagging
• Creating images and videos, whether from scratch or using stock assets
• Answering customer questions, community engagement and managing a social media crisis
• Reporting and reviewing data
• Systems and tools to support work/life balance

Intended audience

Who is this social media manager course for?

This course is designed for students looking to upskill and enhance their expertise in running social media for businesses more effectively. This course is tailored for individuals working in marketing roles or those who have launched their own business and are already familiar with social media platforms.

Course materials

What to bring to class

• A laptop
• Notepad and pen

Additional information

Please note the following: 

• This is an in-person workshop
• To take this course, you should feel confident on a computer and using websites like Facebook
• This is a 6 hour workshop, with a lunch break and plenty of time for questions