Social media management is now one of the most in-demand digital marketing skills for businesses, freelancers, and content creators alike. Whether you’re managing social accounts for a company, building your own brand, supporting clients, or looking to move into a marketing role, this practical course will give you the skills and confidence to manage social media more strategically and effectively.
In this hands-on beginners course, you’ll learn how to plan content, create engaging posts, build sustainable workflows, manage online communities, and connect social media activity to real business goals. You’ll also explore how professional social media managers organise content calendars, respond to audiences, analyse results, and manage the day-to-day realities of running social channels in a fast-moving digital environment.
Rather than focusing on trends or quick hacks, this course is designed to teach practical, transferable skills and industry best practices that can be applied across a wide range of platforms including Instagram, Facebook, LinkedIn, TikTok, and emerging channels.
You’ll leave with a clearer understanding of how to create content strategically, manage accounts professionally, and build systems that make social media marketing more sustainable, organised, and effective.
Learning outcomes
By the end of this Social Media Manager course, participants will have developed practical skills and knowledge in areas such as:
Planning and organising social media content strategically
Creating professional and engaging social media posts
Developing content plans aligned with marketing goals
Understanding content approvals and workflow processes
Managing online communities and customer engagement
Responding appropriately to customer enquiries and social media challenges
Understanding social media reporting and analytics
Planning and managing social media campaigns
Creating sustainable systems and workflows for social media management
Developing practical social media management skills relevant to marketing, communications, or freelance roles
Course content
What will be covered in this Social Media Manager course?
During the course, participants will be guided through key concepts, techniques and approaches that typically include:
Planning content for social media marketing
Connecting social media activity to marketing and business goals
Writing engaging social media copy
Using hashtags, tagging, and platform features effectively
Creating visual content using photos, graphics, and video
Working with stock assets and simple content creation tools
Managing community engagement and customer interactions
Responding to feedback and handling social media challenges
Understanding reporting, analytics, and performance review
Building workflows, systems, and tools to support efficient social media management
Developing strategic thinking for social media marketing and communications
Content may vary slightly depending on class pace, participant interests, platform updates, and instructor approach.
Intended audience
Who is this Social Media Manager course for?
This course is ideal for small business owners, freelancers, content creators, marketing assistants, communications professionals, and anyone wanting to develop practical social media management skills.
It may also suit individuals considering freelance social media work or looking to build skills relevant to digital marketing and communications roles.
Participants should feel confident using a computer and familiar with basic social media platforms.
Course materials
What to bring to class
A laptop computer
Notepad and pen
Additional information
Please note the following:
This is an in-person workshop
Participants are encouraged to bring details of a business, project, or social media account to reference during class activities
This is a six-hour workshop with a lunch break and opportunities for questions and discussion
<p>Learn how to manage social media professionally with our <a href="/courses/business-career-development/marketing">marketing short courses</a> in Sydney!</p>
Public transport is available from Victoria Road and Darling Street. We cannot guarantee that there will be parking available onsite due to the limited number of spaces. On weekdays, there are 11 onsite car spaces available for free parking. On weeknights and weekends, 15 onsite car spaces are available for free parking. There is also free council parking on the corner of Evans Street and Victoria Road. The surrounding street parking is limited as it is a residential area. Please be mindful of residents if parking on the surrounding streets.
