Improve your work skills and embark on the journey of starting your own business with our personal & career development short courses online & in Sydney!
Dreaming of starting your own venture? This course is your roadmap to navigating the world of entrepreneurship in today’s dynamic digital landscape. Explore new perspectives, challenge traditional business norms, and embrace the entrepreneurial spirit tailored for modern innovators. This course is not just about theory; it's about action. Many of our students have successfully taken their ideas from concept to reality, launching businesses during the course. Here, you won’t just learn – you’ll build. Identify your niche, connect with your target audience, harness the power of digital marketing, and learn how to use Artificial Intelligence to support your business. If you’re passionate about turning your business idea into a thriving reality, this course is your launchpad.
By the end of this course, you will have explored concepts and techniques such as:
- Develop a comprehensive business plan tailored to your unique idea.
- Craft a marketing strategy that resonates with your target audience.
- Design a customer onboarding process to enhance user experience.
- Navigate the rules and regulations for small businesses in Australia.
- Implement pricing strategies to ensure profitability.
- Explore business models, with a focus on emerging online strategies.
- Aspiring business owners or professionals exploring self-employment
During the course, participants will work with techniques and ideas such as:
- Defining Business in the Modern Era
- Selecting a Winning Business Idea
- Product & Pricing Strategies
- Understanding Business Structures
- Crafting Your Business Pitch
- Business Lifecycle: From Start to Scale
- Business Planning for the non-planner
- Key Marketing Techniques for Today’s Businesses
- Operational Efficiency and Capacity Management
- The Essence of Modern Marketing
- Crafting a Business Marketing Plan
- Positioning Your Business in the Market
- Targeting and Engaging Your Ideal Customer
- Pricing Strategies for Products and Services
- Essential Sales Techniques
- Financial Planning: Projections, Budgets, and Cash Flow
- The Power of Digital Marketing using AI
- Building an Effective Website
- Basic SEO Essentials for Businesses
- Crafting a Social Media Strategy
- Content Creation for Digital Platforms
- Self Management in Business
- Evaluating and Refining Your Business Strategy
- Planning for Business Growth and Sustainability
This course is designed for individuals looking to gain skills and knowledge in starting and growing a business. It is particularly suited to those thinking of starting a business or who have been operating one for less than 18 months.
Online: Delivered via Zoom.
Online Classes: Hard copy class notes (workbook) will be available for download to students prior to the sessions. Please ensure your address details are up to date when enrolling.
In-person Classes: Please bring a laptop and your workbook. WiFi is available on campus. Content may vary slightly depending on class pace, participant interests, and instructor approach.
6 sessions: Each 90 minutes in length. Recordings available of missed sessions.
Total duration: 9 hours of instruction.
